AI tool pricing, checked before you buy.

ChatGPT pricing spans free individual access, paid individual plans, business workspaces, pay-as-you-go Codex usage, and custom enterprise contracts.

Model

Free plan, paid individual plans, business plans, usage-based Codex, and custom enterprise pricing.

Best first move

Plus for regular individual use; Business ChatGPT and Codex when a team needs workspace controls and shared administration.

Claude has a useful free plan, a Pro plan for everyday heavy users, Max plans for high-volume work, and Team seats for organisations.

Model

Free, per-user subscriptions, high-usage Max plans, and team seats.

Best first move

Pro for serious solo use; Team standard seats for small business rollout.

Jasper keeps pricing simple: Pro is the self-serve paid plan, while Business is custom-priced for larger marketing teams.

Model

Per-seat Pro plan plus custom Business pricing.

Best first move

Pro for a small marketing team; Business when you need advanced agents, governance, API access, and account support.

Cursor has a free Hobby plan, paid individual access, Teams seats for collaboration, and custom Enterprise pricing for larger organisations.

Model

Free Hobby plan, $20/mo individual Pro, $40/user/mo Teams, and custom Enterprise.

Best first move

Pro for solo developers; Teams for engineering groups collaborating in Cursor.

GitHub Copilot pricing spans a free individual tier, paid individual plans, heavy-usage Max, and organisation plans with policy and management controls.

Model

Free individual tier, paid individual plans, AI credit add-ons, Business, and Enterprise.

Best first move

Free for occasional coding help; Pro for regular individual developers; Business or Enterprise for managed company rollout.

Surfer SEO pricing starts with Discovery for smaller teams, then scales through Standard, Pro, Peace of Mind, and Enterprise packages for larger AI-search and SEO workflows.

Model

Annual plans from $49/mo to $999/mo, with Standard, Pro, Peace of Mind, and Enterprise tiers.

Best first move

Discovery for testing; Standard for a focused team; Pro when AI visibility tracking and brand workspaces become important.

Vanta does not publish fixed prices. Buyers request personalised pricing based on company size, frameworks, and trust program scope.

Model

Personalised quote by plan, framework scope, and company needs.

Best first move

Plus is the likely starting point for many SaaS teams because it adds questionnaire automation and access management over Essentials.

Secureframe uses quote-based packages for compliance automation, broader trust operations, and CMMC-focused defense contractors.

Model

Quote-based packages.

Best first move

Fundamentals for a first certification; Complete when third-party risk, access reviews, and advanced questionnaire automation matter.

Sprinto pricing is sales-led. Public material points buyers to a demo while positioning Sprinto around compliance automation, continuous monitoring, AI governance, and cloud-first teams.

Model

Sales-led quote after demo.

Best first move

Use the demo to scope only the frameworks and trust workflows you need now, then compare the quote with Vanta, Drata, and Secureframe.

ElevenLabs prices on monthly character/credit quotas across a free tier and five paid tiers, with commercial rights and voice-cloning unlocking as you move up.

Model

Free tier plus credit-based monthly subscriptions; higher tiers add commercial use, professional voice cloning, and more concurrency.

Best first move

Creator for most serious individual creators; Pro and above when you need higher quotas, professional voice cloning at scale, or API throughput.

Drata does not publish list prices. Cost is quoted per company based on frameworks, company size, and add-ons such as additional frameworks, trust centre, and risk management.

Model

Custom annual contracts. Drivers: number and type of frameworks (SOC 2, ISO 27001, etc.), headcount/scope, and optional modules.

Best first move

A single-framework (e.g. SOC 2) starter scope for your first audit, then expand frameworks as you grow, each one typically adds to the contract.

Synthesia prices on monthly video minutes and feature access across a free trial tier, paid individual tiers, and custom enterprise plans for teams and brand controls.

Model

Free trial allowance plus paid tiers metered by video minutes; enterprise adds seats, brand controls, and custom avatars.

Best first move

Creator for regular individual production; Enterprise once you need multiple seats, brand kit/governance, or personal avatars.

Descript prices across a free tier and three paid tiers, metered mainly by transcription hours and gated AI features like Overdub and advanced export.

Model

Free tier plus per-seat monthly/annual plans; higher tiers add transcription hours, watermark-free/higher-res export, and advanced AI features.

Best first move

Creator for most serious individual creators; Business when you need multiple seats and admin controls.

Murf prices on voice-generation hours across a free tier and paid plans, with commercial rights, more voices, and collaboration unlocking as you move up.

Model

Free tier plus per-seat plans metered by voice-generation hours; higher tiers add commercial use, more voices, and team features.

Best first move

Creator for solo creators needing commercial rights; Business once you have multiple users or higher volume.

HeyGen prices on video credits/minutes across a free tier and paid plans, with avatar access, export quality, and seats scaling by tier.

Model

Free tier plus per-seat plans metered by video credits/minutes; higher tiers add HD export, more avatars, and team seats.

Best first move

Creator for most individual creators; Team once you need shared seats and higher volume.

OpusClip prices on processing/upload minutes across a free tier and paid plans, with watermark removal and higher limits unlocking on paid tiers.

Model

Free tier plus paid plans metered by processing minutes; paid tiers remove the watermark and raise limits.

Best first move

Pro for creators consistently turning long videos into shorts; Starter for occasional use.

Thoropass does not publish list prices. Cost is quoted per company and typically bundles the compliance software with the audit itself, scaling by frameworks and scope.

Model

Custom quotes that often combine platform plus audit. Drivers: frameworks (SOC 2, ISO 27001, etc.), company size/scope, and audit type.

Best first move

A single-framework bundle (e.g. SOC 2 Type I or II) for your first cycle, then expand frameworks as you grow.

Midjourney prices on monthly fast-GPU hours across four tiers, with relax (unlimited slow) generation and stealth mode unlocking as you move up.

Model

Subscription tiers metered by fast-GPU hours; higher tiers add unlimited relaxed generation, more concurrency, and stealth mode.

Best first move

Standard for most regular users (unlimited relaxed generations); Pro/Mega for heavy volume or stealth (private) generation.

Perplexity offers a capable free tier, a flat-rate Pro plan that unlocks more Pro searches and model choice, and custom Enterprise plans.

Model

Free tier plus flat-rate Pro subscription; Enterprise is custom with admin and security controls.

Best first move

Pro for regular researchers and knowledge workers; Enterprise when you need team controls and security.

Runway prices on generation credits across a free tier and paid plans, with higher resolutions, faster generation, and an unlimited (relaxed) mode on upper tiers.

Model

Free trial credits plus per-seat plans metered by credits; upper tiers add more credits, higher resolution, and unlimited relaxed generation.

Best first move

Standard for most individual creators; Pro/Unlimited once credit limits start constraining your output.

Leonardo.Ai prices on a daily/monthly token system across a free tier and three paid tiers, with more tokens, faster generation, and team features higher up.

Model

Free daily tokens plus monthly paid plans with larger token pools, faster generation, and added features.

Best first move

Artisan for serious individual creators; Apprentice for lighter use; Maestro for heavy/team output.

Notion AI is bundled into Notion’s Business and Enterprise plans and available as a paid add-on on lower plans, so its cost depends on which Notion plan you’re on.

Model

AI is included with higher Notion plans (Business/Enterprise) and sold as a per-member add-on on Free/Plus. Billed per seat alongside Notion itself.

Best first move

Business if your team wants Notion plus AI together; the AI add-on on Plus if only a few members need AI.

Gemini is free in the app, with paid Google AI Pro and AI Ultra plans that unlock advanced models, higher limits, and deeper Workspace integration.

Model

Free tier plus consumer subscriptions (Google AI Pro, AI Ultra); Workspace customers access Gemini through business plans.

Best first move

Google AI Pro for regular advanced use; AI Ultra for heavy users; Workspace plans for business deployment.

Microsoft Copilot is free for general use, with Copilot Pro for individuals and Microsoft 365 Copilot as a per-user business add-on inside the Office apps.

Model

Free tier; Copilot Pro for individuals; Microsoft 365 Copilot as a per-user/month add-on to eligible business 365 plans.

Best first move

Copilot Pro for individuals in Microsoft apps; Microsoft 365 Copilot for organisations wanting Copilot across Word, Excel, Outlook, and Teams.

Firefly offers a limited free allowance and standalone paid plans metered by generative credits, and is also bundled into Adobe Creative Cloud subscriptions.

Model

Free monthly credits plus standalone Firefly plans metered by generative credits; also included (with credits) in Creative Cloud plans.

Best first move

Standard for regular standalone use; if you already pay for Creative Cloud, use its included Firefly credits first.

Grammarly offers a capable free tier, a Pro plan for advanced writing and generative AI, and a per-seat Business plan with admin and brand controls.

Model

Free tier plus paid Pro (individual) and Business (per-seat) plans; higher tiers add advanced suggestions, generative AI, and team controls.

Best first move

Pro for individuals wanting advanced help and AI; Business for teams needing shared style and admin controls.

Zapier prices on monthly task volume across a free tier, Pro and Team plans, and custom Enterprise contracts, with multi-step Zaps and premium apps unlocking on paid tiers.

Model

Free tier plus task-metered monthly subscriptions; Team adds shared workspaces and Enterprise adds governance on custom pricing.

Best first move

Pro for most individuals and small businesses; Team once shared folders, shared app connections, and central billing matter.

Make prices on monthly operations across a generous free tier and low-cost paid plans, with scheduling, advanced features, and team controls scaling by tier.

Model

Free tier plus operations-metered monthly plans; higher tiers add faster scheduling intervals, advanced features, and team permissions.

Best first move

Core for most individuals moving off the free plan; Pro when you need faster scheduling and more headroom; Teams once multiple builders share scenarios.

n8n is free to self-host under its sustainable-use licence, while n8n Cloud charges by workflow executions across Starter, Pro, and Enterprise tiers.

Model

Free self-hosted community edition plus execution-metered cloud subscriptions; Enterprise adds SSO, environments, and advanced governance.

Best first move

Self-hosted Community for technical teams on a budget; Cloud Starter for a managed entry point; Pro when execution volume and concurrency grow.

Bolt prices on monthly AI token allowances across a free tier, tiered Pro subscriptions, and per-member Teams plans, with bigger token buckets at each step up.

Model

Free daily token allowance plus subscription tiers metered by monthly tokens; larger Pro tiers and Teams plans raise the token bucket.

Best first move

Pro at the entry tier for most individual builders; a larger Pro tier once you regularly run out mid-project; Teams when collaborators share billing.

v0 by Vercel prices on monthly usage credits across a free tier, a Premium individual plan, per-user Team plans, and custom Enterprise agreements.

Model

Free monthly credit allowance plus credit-metered subscriptions; Team adds shared projects and billing, Enterprise adds governance on custom pricing.

Best first move

Premium for individual designers and developers using v0 weekly; Team once shared projects and central billing matter.

Lovable prices on message and credit allowances across a free tier, credit-tiered Pro plans, a Business plan with collaboration features, and custom Enterprise agreements.

Model

Free daily message allowance plus subscription tiers metered by monthly credits; higher tiers raise the credit bucket and add team features.

Best first move

Pro at the entry credit tier for most individual builders; Business when a team collaborates on the same apps under one bill.